About Gen H
A family that has been in hotels since 1959.
Generation Hospitality Group is a performance driven hotel management company headquartered in Salt Lake City, fourth generation, owner operated, and concentrated where we know the markets best.
Our history
Where Gen H comes from
In 1959, the Pearson family entered the hospitality business with the Travelodge brand in Provo, UT. In partnership with Travelodge, rapid expansion took place, establishing a portfolio up and down Interstate 15 through Utah, Idaho, Montana, and Arizona. As part of Hilton Hotels' rise, the family developed and operated full service hotels and restaurants in Salt Lake City's airport and downtown area, as well as Ogden, UT. Gen H hit its stride in the 1990s and 2000s by focusing on the efficient select-service hotel model, working with Hilton and expanding into IHG, Marriott, Hyatt, and Choice. The company has successfully managed 65+ assets and 20+ different brands in 27+ states and counting.
Since 1959
Cumulative company history
These are historical totals across the company's lifetime, distinct from the hotels under management today.
65+
Assets managed since 1959
20+
Brands operated
27+
States operated in
4
Generations of family ownership
Vision in focus
How we operate
Our operating philosophy is unusually simple, because it comes from owning hotels rather than pitching for them.
Own the outcome
We manage other people's assets the way we manage our own, because in several markets they sit side by side.
Density over footprint
We grow where we already have leadership depth. Concentration is what lets a regional VP be in the hotel this week.
Build the bench
General managers are developed internally. It is slower than hiring and it is the only thing that has held up.
Platform partners
The systems behind the portfolio
Gen H runs on a modern hospitality technology stack, supported by capital and analytics partners.
- Cumming Capital Management
- MEWS
- Lighthouse
- SiteMinder
- LuxIQ
- Reconcile OTA
Leadership