Leadership & team
Gen H leadership combines fourth generation operating experience with brand side finance, investment underwriting and commercial strategy.
Executive team
Chief Executive Officer
A fourth generation hospitality professional with 25 years of experience, Graydon builds high performing teams that consistently exceed franchise standards and outperform their markets. His background spans both major brands and independent hotels.
Graydon Pearson on LinkedIn
Chief Operating Officer
Carter brings 30 years in hospitality and food & beverage. He manages daily operations across the portfolio and optimizes assets for ownership, and is passionate about mentoring and promoting from within.
Carter Frank on LinkedIn
Chief Financial Officer
Steve holds a finance degree from BYU and spent over a decade in finance and accounting at Marriott International. A former Asset Manager overseeing 20+ hotels, he is now a Partner and Asset Manager for Marriott branded properties.
Steve Jurca on LinkedIn
VP of Finance & Asset Strategy
Kody spent 6+ years at PEG in FP&A and hospitality investment execution, most recently as VP of Investments, having overseen or underwritten $3B+ in hospitality transactions. He previously worked in Prime Brokerage Operations and Equity Derivatives Investments at Goldman Sachs. He is STR Hotel Industry Analytics certified and holds a BS from the University of Utah, David Eccles School of Business.
Kody Frank on LinkedIn
VP of Sales
Chad has 20+ years in hospitality sales and marketing, from property level Director of Sales through regional and corporate sales leadership and VP of Revenue. He has led 15 hotel opening sales efforts since 2013.
Chad Marsing on LinkedIn
VP of Revenue Management
Shane is a strategic revenue leader focused on demand forecasting, competitive analysis and dynamic pricing across branded and independent hotels.
Shane Williams on LinkedIn
VP of Digital Strategy
A Southern Utah University graduate, Adam leads SEO, paid media and website strategy across the Gen H portfolio.
Adam McInelly on LinkedInJoin us